Fruit Loop’s Augmented Reality Pride Tour
Fruit Loop invites you to celebrate the Pride season with a unique augmented reality experience
Join us for an exploration into Edmonton's 2SLGBTQ+ community that is designed to educate and entertain. By combining your personal mobile device with our treasure map, you will self-navigate to ten locations in the heart of Edmonton that showcase our diverse community's past, present, and future. With over 50 performers and speakers this will be an immersive outdoor tour available to anyone with a sense of adventure. This project would not have been possible without the support of our sponsors, TD Bank and Pattison Advertising.
Here to show you how you can join in on the fun is the Grand Dame of Fruit Loop herself, Teen Jesus Barbie!
Download and print our tour map here (or follow along on your phone!)
Location 1. Beaver Hills Park ᐊᒥᐢᑿᒌᐚᐢᑲᐦᐃᑲᐣ (Amiskwacîwâskahikan)
This segment is a land acknowledgement and cultural performance by Edmonton 2 Spirit Society
Featuring: Kêhtêyayah (Elder) Edward Lavallee, Sissy Thiessen Kootenayoo, Lakota Tootoosis, Lloyd Gauthier, and Jeff Chalifoux
Segment Coordinator: Jeff Chalifoux
For more information about E2S, visit https://e2s.ca/
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 2. Michael Phair Park
This segment is a personal account of Edmonton Pride history featuring Michael Phair, the first openly gay man elected to Edmonton City Council.
Photo credits: Bill Lee
For more information about Edmonton’s 2SLGBTQ+ history, please visit: https://edmontonqueerhistoryproject.wordpress.com/
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 3. Alley of Light (Next to Armstrong Block 104th Street)
This segment is a drag + dance performance celebrating Edmonton Pride!
Featuring: Melinda Verga, Neon Rainbow, MLA David Shepherd, MLA Janis Irwin, Jaxon Derrada, Josh Cainglet, Jaida, Joshua Wolchansky, Mitchell Wendland, Dave Copeland, Alex McNally, Robyn Anderson, Holly Bell, Mark Bell, Buster Bell, and Thora Bell.
Segment Coordinator: Mike Derrada
To keep on dancing check out DJ duo Neon Rainbow at https://soundcloud.com/neonrainbowmusic
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 4. Healthcare Worker 2020 Mural (104th Street)
This segment is a personal account of living with HIV featuring Deborah Norris.
Segment Coordinator: Laura Keegan
Photo Credits: Bill Lee
Mural by: GraffitiSalad
For more information about HIV Edmonton, please visit https://hivedmonton.com/
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 5. Don Wheaton family YMCA
This segment is a drag king performance of the Pride classic hit YMCA by the Village People!
Featuring: Panos, Mac U. More, Shay Nanigans, Tanner Steele, and Lucien LaPearl
Segment Coordinator: Lucien LaPearl
Click here to learn more about the history of Drag Kings in Alberta.
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 6. Evolution Wonderlounge
This segment is a burlesque performance at Edmonton’s only 2SLGBTQ+ nightclub.
Featuring: Lady Nudell, Rusty Strutz, Luna LaPearl, Billie Fist, Scarlett Von Bomb, Alex The Great, Beau Creep, and Holly Von Sinn
Segment Coordinator: Violette Coquette
To learn more about Evolution Wonderlounge, click here.
To help support them during this time, click here.
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 7. Crash Hotel (City Centre Parkade)
This segment is a recreation of drag performance from a past Fruit Loop Pride street festival.
Featuring: Andra Jini
To take a look back at past Fruit Loop Pride party pics.
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 8. Excelsior Lofts (Formerly Flashback Nightclub)
A “historical interpretation” of the drag races at Flashback Nightclub, AKA the Foxy Lady Disco Dancing Lounge Rhinestone Turkey Baster Relay Marathon.
Featuring: Trevor Schmidt, Jake Tkaczyk, and Jason Hardwick
Segment creator: Darrin Hagen
Thank you to Guys in Disguise, MacEwan Centre for Sexual & Gender Diversity, Edmonton Queer History Project, and Stollery Charitable Foundation.
Please Note: No stunt doubles were used, and no drag queens were harmed in the making of this film.
Click here to learn more about the history of Edmonton’s gay bars.
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 9. CBSA building (Formerly the Roost Nightclub)
This segment is a drag performance by the Imperial Sovereign Court of the Wildrose
Featuring: Christy Heely, Gabe Autumn, Ferris Fair, Pepper, Bambi Dextrous, Lady T, and Indecisive
Segment Coordinator: Christy Heely
For more information about the Imperial Sovereign Court of the Wildrose, please visit: https://iscwryeg.ca/
For more information about the CHEW Project, please visit: https://chewprojectyeg.org/about
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Location 10. Neon Sign Museum
This segment is a drag performance by Party Queens celebrating the future of Pride in Edmonton.
Featuring: Gemma Nye, Artasia, Jizz Elle, Shay Nanigans, and GOD
Segment Coordinator: Gemma Nye and GOD
For more information about Party Queens, please visit https://www.partyqueens.ca/
Produced by: Fruit Loop, Freebird Entertainment, and Next Frame Images
Fruit Loop would like to thank all of our amazing sponsors and community partners:
TD Bank, Sea Change Brewing Co., Pattison Advertising, /artsvest, Kick Point, Edmonton Downtown Business Association, MacEwan Centre for Sexual and Gender Diversity, Edmonton Queer History Project, Dog Jogs, Evolution Wonderlounge, Mercer Tavern, HIV Edmonton, Edmonton 2 Spirit Society, CHEW, Imperial Sovereign Court of the Wildrose, Party Queens.
Special thanks to Freebird Entertainment and Next Frame Images.
Thank you to Charles Burke for supporting the graphic design for this project.
